Own an Alloy franchise.
Without running it day to day.
A personal training franchise for anyone ready to own a business instead of working another job, whether you're adding to an existing portfolio or investing in your first franchise.
150+
Open Locations
92%
Member Retention
(Industry Average: 40%)
30+ yrs
Proven Personal Training Expertise
150+
Open Locations
92%
Member Retention
(Industry Average: 40%)
30+ yrs
Proven Personal Training Expertise
Startup Costs
$272K - $534K
Minimum Liquid Capital
$175K
Request Franchise Info
Find out if Alloy is the right opportunity for you
About Alloy Personal Training
Health and fitness is a 32 billion dollar industry that has grown every year for the last ten years, with little sign of slowing down. People should feel confident and inspired when they enter a gym, not intimidated or embarrassed. The Alloy personal training franchise opportunity is built around a simple idea: people who get customized, personalized coaching get better results, both in the gym and in their daily lives.
Alloy's focus on personalized fitness gives franchise owners a proven formula, backed by nearly 30 years of experience and some of the highest revenue-per-member and retention numbers in the industry.
Alloy is a premium offering that targets a segment most fitness brands ignore, the 50-and-over market, which holds 70% of the nation's wealth and continues to grow. Alloy's training systems are smart, technical, and individualized, which attracts an educated consumer with the disposable income to afford a premium fitness service.
WHY ALLOY?
A Business You Own, Not a Job You Work
Franchising isn't just a way to build wealth, it's a way to own an asset that runs on proven systems rather than your daily hands-on effort. With Alloy, that means stepping into a business with established demand, trained support staff, and a management structure built for owners who want equity and cash flow, not another full-time job.
Market Conditions Continue to Favor the Right Fitness Brands
The fitness industry is evolving, and consumers are placing greater value on their health, longevity, and overall well-being.
Today’s fitness consumers want more than access to equipment. They want results, expert guidance, and accountability.
That creates an opportunity for fitness brands built around relationships, personalized support, and meaningful results—not crowded, transactional gym experiences.
High-Quality, Personalized Fitness Has Long-Term Growth Potential
The way people approach their health is changing. As fitness consumers age, they are looking for more personalized, professionally guided fitness solutions that produce sustainable, long-term health benefits.
Alloy is built to meet that demand - which gives members a structured approach to achieving better fitness and long-term health through a focus on personalized training, professional coaching, and consistent support.
Focused Concepts Win in Competitive Markets
In a crowded fitness market, differentiation matters. Alloy takes a focused approach, combining small-group personal training, expert coaching, and a clear commitment to helping clients achieve meaningful results.
That focus creates a more personalized experience for members—and a stronger foundation for franchisees. With close coaching and accountability, franchisees can build deeper client relationships and deliver an experience designed to keep members engaged.
The result is a business built around relationships and long-term membership, rather than simply maximizing short-term signups.
Unit Economics Designed for Sustainable Profitability
A successful franchise needs more than a strong concept, it needs a business model built for financial performance.
Alloy focuses on the fundamentals that drive a healthy fitness business, including client retention, lifetime value, profit margins, and a balanced relationship between investment and revenue.
With high retention rate and maintaining a disciplined approach to startup investment, Alloy gives franchisees a foundation for building sustainable and profitable businesses that not only fill a studio but a business with lasting value.
FINANCIAL REQUIREMENTS
LIQUID CAPITAL
$175,000
FRANCHISE FEE
$60,000
MARKETING FEE
2%
ROYALTY FEE
7%
INVESTMENT RANGE
$272K - $534K
YOUR APPLICATION JOURNEY
Contact Us to Request Franchise Info and review franchise information
Have a call with a franchise development representative to see if this is the right opportunity for you.
Detailed Brand Review with Leadership Team
Review of Unit
Economics and
Franchise Disclosure
Document
Franchise Validation
and Territory Review
Discovery Day
Purchase Decision
READY TO TAKE THE NEXT STEP?
The right market may not be available for long.
If you've read this far, you're serious. Tap below and fill out the short form - it takes 60 seconds and one of our Franchise Development team member will be in touch within 1 business day.
Copyrights © 2026. All Rights Reserved by Alloy Personal Training.
The presented information is not a franchise offering. A franchise offering can be made by us in a state only if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.